Which of the Following Elements of the Promotional Mix Would

question 101

Multiple Choice

Which of the following elements of the promotional mix would be most effective for helping highly involved consumers make complex buying decisions?

• A) personal selling
• B) reminder advertising
• C) sales promotion
• D) public relations
• E) informative advertising

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Definitions:

Microaggression

Everyday verbal, nonverbal, and environmental slights, snubs, or insults, whether intentional or unintentional, that communicate hostile, derogatory, or negative attitudes toward stigmatized or culturally marginalized groups.

Gender Role Socialization

The process by which individuals learn the societal expectations and behaviors appropriate to their gender through various socializing agents.

Transgender Woman

An individual who was assigned male at birth but identifies and lives as a woman.

Rape Culture

A sociological concept for a setting in which rape is pervasive and normalized due to societal attitudes about gender and sexuality.