Amtrak Is Taking the Gloves Off in Advertisements and Belittling

question 76

Multiple Choice

Amtrak is taking the gloves off in advertisements and belittling its major competition,which is the airline shuttles.Amtrak's new name for its Metroliner is The Smart Shuttle.Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace.In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to-eyeball." The campaign,which includes television,radio,print,billboards,and posters in commuter railroad cars,targets business travelers,who,Amtrak says,incorrectly believe the train takes far longer than the airplane to travel between two cities.One television spot opens with a shot of airplanes stacked up in a tarmac traffic jam.Another shows a business traveler lumbering into the airport during a snowstorm.The announcer says,"Schedule a meeting.Take the shuttle.Then cross your fingers." The poor soul looks up at the departure board and sees a row of "Canceled" signs.The announcer continues,"Schedule a meeting.Take the Metroliner.Then cross your legs."
-Refer to Amtrak.Amtrak's campaign is designed to communicate to a large audience via television,radio,and print.This is an example of _____ communication.

• A) mass
• B) clutter
• C) interpersonal
• D) intrapersonal
• E) public

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Definitions:

NFL And MLB Teams

Professional sports teams associated with the National Football League (NFL) and Major League Baseball (MLB) in the United States.

Social Media

Platforms that allow users to create and share content or to participate in social networking, facilitating digital communication and interaction.

Tourism Industry

A sector that encompasses a wide range of businesses and activities related to providing services and facilities for travelers and tourists, including accommodation, transportation, food and beverage, and attractions.

Naming Rights

A financial transaction and form of advertising where a company or individual purchases the right to name a facility or event, often for promotional purposes.