Toys 'R' Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 82

Multiple Choice

Toys 'R' Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys 'R' Us is one of those retailers.The retailer has enlisted basketball superstar Shaquille O'Neal in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys 'R' Us.The Facebook promotion was trying to get consumers to visit the Toy 'R' Us Web site and stores to purchase holiday gifts.This describes the _____ of the campaign.

• A) message strategy
• B) advertising objective
• C) evaluative criteria
• D) advocacy
• E) task strategy

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Definitions:

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