Explain the Concept of Integrated Marketing Communications (IMC)and Discuss Why

question 8

Essay

Explain the concept of integrated marketing communications (IMC)and discuss why it has been growing in popularity.

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Definitions:

Competitive Advantage

An attribute that enables an organization to outperform its rivals, generating greater sales or margins and retaining more customers.

Cellular Layouts

An arrangement in manufacturing where workstations performing similar processes are located close to each other to facilitate the flow of materials and minimize transportation time.

Teamwork

The joint endeavor of a team to reach a shared objective or finish a task in the most optimal manner.

Design For Disassembly

A design process focused on making products easier to take apart at the end of their life cycle, facilitating recycling and reducing waste.