One of the Major Advantages to Using Point-Of-Purchase Promotion Is

question 174

Multiple Choice

One of the major advantages to using point-of-purchase promotion is:

• A) its low costs
• B) its ability to create long-term relationships with customers
• C) the fact it has a captive audience
• D) its ability to create long-term relationships with intermediaries
• E) the low monetary requirements

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Definitions:

Social Media Advertising

The practice of using social media platforms to promote products, services, or brands to reach a wider audience.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Performance Measure

Metrics or indicators used to assess, compare, and track performance or productivity, often in the context of business objectives or goals.

Cost-Per-Action

An online advertising payment model where payments are based solely on qualifying actions such as sales or registrations.