Which of the Following Statements About Online Sales Promotions Is

question 99

Multiple Choice

Which of the following statements about online sales promotions is true?

• A) Internet sales promotions are more effective and cost-efficient at generating responses than their offline counterparts.
• B) One of the few types of sales promotion that cannot be used online is sampling.
• C) Online coupons have lower redemption rates than off-line coupons.
• D) Loyalty marketing programs are ineffective when used at Web sites to encourage traffic.
• E) There is no way for a marketer to build long-term,mutually beneficial relationships with customers online.

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Definitions:

Blind Ads

Job ads that do not identify the employer.

Small Print Ads

Brief advertisements typically found in newspapers or magazines, often used for hiring or selling products.

Radio Ads

Advertisements that are broadcast over the radio to reach a wide audience, often used for marketing products, services, or events.

Billboards

Large outdoor advertising structures typically found in high-traffic areas, used to display promotional messages or advertisements.