All of the Following Statements Describe an Advantage of Personal

question 91

Multiple Choice

All of the following statements describe an advantage of personal selling over other forms of promotion EXCEPT:

• A) Personal selling is less expensive on a per contact basis.
• B) Personal selling is better for providing customers with detailed demonstrations of products.
• C) It is easier to vary the message according to what the customer needs to know with personal selling.
• D) It is easier to direct the marketing effort to directly to qualified prospects with personal selling.
• E) Personal selling costs can be controlled by adjusting the size of the sales force.

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Definitions:

3 P's

Stands for People, Planet, and Profits; a principle that suggests companies should balance financial gains with social and environmental considerations.

Organizational Performance

The analysis of a company's efficiency, effectiveness, and ability to achieve its goals, often measured via metrics such as profitability, market share, and productivity.

Procurement

The process of obtaining goods, services, or works from external sources, often via tendering or bid process, to fulfill a need or requirement.

Corporate Social Responsibility

A business approach that contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders.