Tesla Motors "Going Green" Doesn't Have to Be Boring. the Tesla Roadster

question 75

Multiple Choice

Tesla Motors
"Going green" doesn't have to be boring. The Tesla Roadster Sport is an electric car that goes from 0 to 60 in four seconds and drives more like a race car than an environmentally-friendly ride. But that level of performance will set you back $128,500. As of 2009, Silicon Valley-based Tesla Motors, Inc. was the only company offering highway-compatible electric cars. Most Roadster Sport buyers are car enthusiasts and are buying them for the "fun toy" aspect of having an electric car rather than for environmental reasons.
-Refer to Tesla Motors. Tesla set the price of the Roadster high because the company wanted to promote a high-quality image. What type of pricing does this represent?

• A) prestige pricing
• B) elite pricing
• C) penetration pricing
• D) quality pricing
• E) complete pricing

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Definitions:

Career Stage Model

A theoretical framework that describes the phases an individual goes through during their professional life, typically categorized by entry, growth, maturity, and decline stages.

Career Function

Activities and roles that contribute to an individual's career development and progression.

Role Modeling

The process where individuals influence others by serving as examples of how to behave or achieve success.

Advancement Stage

A phase in a career or organization where growth, progress, or promotion is occurring, often associated with increased responsibilities and opportunities.