Examlex
_____ is the cost of reaching one member of the target market.
Reticular Formation
A network of neurons located in the brainstem that is involved in regulating wakefulness and sleep cycles.
EEG Recording
A technique that records the electrical activity of the brain using electrodes placed on the scalp.
Alpha Rhythm
A pattern of regular pulses, between 8 and 12 per second, visible in the EEG of a person who is relaxed but awake and typically has her eyes closed.
Beta Rhythm
The rhythmic pattern in the brain’s electrical activity often observed when a person is actively thinking about some specific topic.
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