Examlex
Which of the following is FALSE?
Positioning Statement
A concise description of how a product or brand differentiates itself from competitors in the eyes of the target market.
Building A Brand
The process of creating a unique image and identity for a product or service in the consumer's mind, through marketing, experience, and consistent messaging.
Advertising Copy
The text used in advertising material to convey the message or information about a product or service.
Spokesperson
An individual appointed or chosen to represent and speak on behalf of an organization or a group in public or media settings.
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