Which of the Following Is FALSE

question 30

Multiple Choice

Which of the following is FALSE?

• A)The range is a simplistic measure of variation that does not use all scores in the distribution in its calculation.
• B)The average deviation is a more sophisticated measure of variation than the range in which all scores are used,but which may not weight extreme scores adequately.
• C)The standard deviation is the least sophisticated measure of variation and the least frequently used.
• D)all of the options are true

---

Definitions:

Positioning Statement

A concise description of how a product or brand differentiates itself from competitors in the eyes of the target market.

Building A Brand

The process of creating a unique image and identity for a product or service in the consumer's mind, through marketing, experience, and consistent messaging.

Advertising Copy

The text used in advertising material to convey the message or information about a product or service.

Spokesperson

An individual appointed or chosen to represent and speak on behalf of an organization or a group in public or media settings.