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Effective assessment:
Profitable Customers
Customers who generate a net profit for a company over time, through their purchases and engagement with the business.
Customer Relationship Management
A strategy for managing a company's interactions with current and potential customers, using data analysis about customers' history with the company to improve business relationships, particularly focusing on customer retention and ultimately driving sales growth.
Analyze Information
The process of examining data or information in order to draw conclusions, make predictions, or inform decisions.
Gather Information
The process of collecting data or insights from various sources to increase knowledge or make informed decisions.
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