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Define fail to reject null hypothesis.
Audience-Centric
An approach that places the preferences, needs, and interests of the audience at the forefront of content creation, product design, and service delivery.
Tactical Plan
A specific, short-term strategy designed to achieve a particular objective, step-by-step.
Social Media Marketing
Utilizing social media channels to spread awareness about a product, service, or brand to a broader audience.
Key Activities
Essential actions or tasks that an organization or individual undertakes to achieve their objectives or execute their business model.
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