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In general, the alternative hypothesis for two-way ANOVA can be directional.
Time Utility
Enhancing the value of a product or service by making it available at the most convenient time for consumers.
Place Utility
The value added to products by having them available at the place where they are needed or desired by consumers.
Made-To-Order PCs
Computers that are custom built to customer specifications, allowing for personal choice in components and specifications.
Marketing Channel
A collection of procedures or actions required for the transition of goods ownership from the production site to the consumption location.
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