Calculate the Return on Marketing Investment of a Campaign That

question 166

Multiple Choice

Calculate the return on marketing investment of a campaign that costs $10,000 and delivers $45,000 in incremental net profit.

• A) 1.5
• B) 2
• C) 2.5
• D) 3.5
• E) 4

---

Definitions:

Congeneric Merger

A type of acquisition where two companies operate in the same industry but do not offer the same products or services.

Combining Companies

The process of merging or acquiring companies to enhance competitive advantage, expand market share or diversify offerings.

Related Businesses

Entities or companies that are connected by activities, products, services, or market sectors.

Oligopoly

A market structure characterized by a few firms dominating the market, which can lead to limited competition and potentially higher prices for consumers.