Which of the Following Is the First Step in Planning

question 33

Multiple Choice

Which of the following is the first step in planning and executing an advertising campaign?

• A) Creating advertisement
• B) Conveying the message
• C) Evaluating and selecting media
• D) Determine the budget
• E) Identifying the target audience

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Definitions:

Extinction

In behavioral psychology, the process through which a learned response is diminished or diminishes over time following the removal of reinforcement.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Non-associative Learning

A form of learning in which an organism becomes more (or less) responsive to a repeated stimulus over time, without the need for association between different stimuli.

Cognitive Model

A framework used in cognitive psychology and cognitive therapy that describes how thoughts, feelings, and behaviors interact and influence mental health and behavior.