The Process of Dividing the Market into Groups of Customers

question 85

Multiple Choice

The process of dividing the market into groups of customers with different needs, wants, or characteristics-who therefore might appreciate products or services geared especially for them-is called _____.

• A) positioning
• B) targeting
• C) market penetration
• D) market development
• E) market segmentation

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Definitions:

Cone Receptors

Photoreceptor cells in the retina of the eye that function best in relatively bright light and enable the perception of colors.

Auditory Nerve

The nerve structure that receives information about sound from the hair cells of the inner ear and carries these neural impulses to the brain’s auditory areas.

Cochlea

A spiral-shaped, fluid-filled inner ear structure crucial for converting sound waves into nerve signals.

Pain Receptors

Sensory neurons located throughout the body that respond to damaging stimuli by sending pain signals to the brain.