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An auditee responds to a corrective action request by stating that the problem has never occurred before and is "not the norm for our operation." Which of the following is the most appropriate action for the lead auditor?
Product Development
The process of creating, designing, and bringing a new product to market.
Market Development
Market development is a strategic effort to expand into new markets or segments, aiming to increase the customer base for a product or service.
Diversification
A strategy aimed at reducing risk by allocating investments among various financial instruments, industries, or other categories.
Market Penetration
A measure of the extent to which a product is recognized and bought by customers in a particular market.
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