By Using Tokens in an Email, a Marketer Wants to Make

question 23

Multiple Choice

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations. What is an incorrect use of tokens in this situation?

• A) Lead token for a Custom Field value
• B) System token for the Unsubscribe Link
• C) My token for a lead's Company Name
• D) System token for the Web View Link

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Definitions:

Technology

The application of scientific knowledge for practical purposes, especially in industry.

U.S. Constitution

The supreme law of the United States that outlines the nation's fundamental principles and establishes its governmental framework.

Privacy

Refers to the right of individuals to keep their personal information out of public view and to have control over their own personal data.

Fourth Amendment

Part of the U.S. Constitution protecting citizens from unwarranted searches and seizures by the government.