Since a Large Company Tends to Have More Bureaucracy,fixed Costs,and

question 2

Multiple Choice

Since a large company tends to have more bureaucracy,fixed costs,and commitments to large numbers of employees,customers,and suppliers than smaller firms,you can expect it to _____.

• A) gamble more on big changes
• B) be less responsive to technological changes
• C) find it much simpler to monitor employees and reward them for their effort or success at innovation
• D) experience higher rates of new product success

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Definitions:

Cilia

Hair-like structures on the surface of cells that move in a wave-like manner to transport materials and fluids or aid in mobility.

Flagella

Long, slender projections from a cell membrane that are used for locomotion in certain cells and unicellular organisms.

Ribosomes

Cell organelles that function as the site of protein synthesis in the process of translation.

Endoplasmic Reticulum

A network of membranes within a cell, involved in protein and lipid synthesis.