Which of the Following Is True of Using Marketing to Shape

question 39

Multiple Choice

Which of the following is true of using marketing to shape perceptions and expectations?

• A) Preannouncements reduce excitement about a product before its release.
• B) A firm that aggressively promotes its products loses its actual installed base and its perceived installed base.
• C) A firm should avoid use of vaporware if other vendors beat the firm to market and the firm fears that customers may select a dominant design.
• D) A firm can signal its commitment to an industry by making substantial investments that would be difficult to reverse.

---

Definitions:

Risk Assessment

The process of identifying, analyzing, and evaluating risks, which helps in understanding the potential for adverse effects and in making informed decisions.

Marital History

A record or account of significant events and dynamics in an individual's marriage(s), often discussed in therapeutic or clinical settings.

ABC Model

The ABC Model is a cognitive behavioral therapy framework that outlines the relationship between an activating event, beliefs, and consequences in understanding behavior.

Behavior

The actions or reactions of an individual or system in response to external or internal stimuli.