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When Clary Laboratories Released Pearl Soft Shampoo in the Late

question 41

Essay

When Clary Laboratories released Pearl Soft Shampoo in the late 1970s it was an innovative hair care concept because it repaired split ends.Even though the new product was an improvement on the previous one,Clary Laboratories entered the market with low prices and dealer incentives.Discuss the possible reasons for this marketing strategy.


Definitions:

Working Purpose Statement

A statement that outlines the main goals or objectives of a project or piece of work, guiding the focus and direction.

Critical Analysis

A process of evaluating an argument or piece of work in detail to assess its validity and relevance, often by breaking it down into its component parts.

Conduct Research

The systematic investigation into and study of materials, sources, etc., in order to establish facts and reach new conclusions.

Market Test

An experiment or survey conducted to gauge the potential success of a product or service in the marketplace.

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