When Pearl Love Inc

question 4

Multiple Choice

When Pearl Love Inc.introduced its new range of bodywash,consumers switched from using its soaps,being sold under the same brand name,to using the bodywash.As a result,the company experienced a sharp drop in its soap sales.This scenario represents:

• A) cannibalization.
• B) the vampire effect.
• C) the halo effect.
• D) vaporware.

---

Definitions:

Collective Guilt

The emotional response or remorse felt by members of a group for harm or wrongdoings committed by the group as a whole or its members.

Collective Guilt

the emotional experience felt when individuals perceive their group or society at large as responsible for wrongful actions.

Prosocial Concerns

Considerations aimed at promoting the welfare of others, demonstrating behaviors that benefit social groups and relationships.

Agreeableness

A characteristic of personality marked by qualities like reliability, selflessness, gentleness, warmth, and various other behaviors beneficial to society.