Which of the Following Statements Is True of Innovators and Early

question 5

Multiple Choice

Which of the following statements is true of innovators and early adopters?

• A) They are unwilling to take risks and to pay high prices.
• B) They may demand considerable customization and technical support.
• C) They are more likely to respond to marketing that communicates the product's completeness.
• D) For this market segment, detailed technical information is not as important as using market channels with high reach and high credibility.

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Definitions:

Scientific Evaluation

The process of systematically examining scientific evidence through experiments and observations to make informed conclusions or decisions.

Hierarchy

A system or organization in which people or groups are ranked one above the other according to status or authority.

Defence Mechanisms

Psychological strategies used unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Self-Actualization

Attaining or meeting one's capabilities and potential, viewed as an essential impulse or need within everyone.