Which of the Following Statements Is True of Innovators and Early

question 5

Multiple Choice

Which of the following statements is true of innovators and early adopters?

• A) They are unwilling to take risks and to pay high prices.
• B) They may demand considerable customization and technical support.
• C) They are more likely to respond to marketing that communicates the product's completeness.
• D) For this market segment, detailed technical information is not as important as using market channels with high reach and high credibility.

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Definitions:

Externally-Oriented Perception

The focus or perspective that emphasizes understanding and adapting to the external environment, including market trends, customer needs, and competitive actions.

Integrated

Combining or coordinating separate elements so as to provide a harmonious, interrelated whole, often referring to systems or policies.

Internet And Social Media Strategies

Approaches employed by businesses and individuals to use the internet and social media platforms effectively for marketing, communication, and brand building.

Porter's Generic Strategies

Framework proposed by Michael Porter that outlines three strategic options available to organizations to gain competitive advantage: cost leadership, differentiation, and focus.