Arica Software Inc

question 14

Multiple Choice

Arica Software Inc.is trying to estimate the "installed base" for its software.It is trying to assess the number of:

• A) substitutes available for its software.
• B) developers working on its software.
• C) uses for which its software can be applied.
• D) users of its software.

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Definitions:

Diversification

A risk management strategy that mixes a wide variety of investments within a portfolio to minimize the impact of any single asset's performance.

Product Development

The process of bringing a new product to market, involving idea generation, concept testing, design, manufacturing, and marketing.

Market Development

A growth strategy in which a company seeks to expand its existing product into new markets or geographic areas to increase its customer base.

Market Penetration

A gauge of the level of sales or acceptance of a product or service in relation to the complete potential marketplace for it.