Examlex
Studies by Avery,MacLeod,and McCarty with different strains of bacteria,and those by Gierer and Schramm with viruses,determined that proteins are highly complex molecules that form the genetic material for bacteria and viruses.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues rather than on the content of the message, such as the attractiveness of the speaker or emotional appeal.
Attributions
Attributions refer to the process by which individuals infer the causes of their own and others' behavior.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, considering logical arguments and evidence.
Cognitive Dissonance
Cognitive dissonance refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
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