Five Brand Managers in a Consumer Products Company Met to Determine

question 102

Multiple Choice

Five brand managers in a consumer products company met to determine how well certain promotions had performed. The data that they needed to analyze consisted of approximately 50 gigabytes of daily point-of-sale (POS) data for each month. The brand managers tried to download the POS data from the mainframe and import it into microcomputer spreadsheets for analysis. Their efforts were unsuccessful, most likely because of:

• A) The complexity of the mainframe data structure and the large volume of data.
• B) The difficulty of establishing access privileges for each subset of the mainframe data.
• C) Inconsistencies in the mainframe data due to lack of integrity constraints on the data files.
• D) Error-prone transmission links for downloading the data from the mainframe data files.

Comprehend the phenomenon of hyperpersonal relationships and how they differ from face-to-face relationships.

Grasp the role of deception in electronic communication and its prevalence among different relationships.

Analyze the differences between computer-mediated communication and face-to-face interaction in terms of question directness and self-disclosure.

Recognize how text-based messages can limit emotional expression according to specific communication theories.

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Definitions:

External-Unstable

An attributional style where individuals attribute their successes or failures to external, temporary factors.

Dispositional Attribution

The tendency to attribute someone's behavior to their disposition or personality rather than to external factors.

Defensive Attribution

A tendency to attribute more blame to the victims of accidents for their misfortune the more severe the accident was, often as a way to see the world as just and predictable.

External Attribution

The process of attributing the cause of one's own or others' behaviors to external factors or situations.