The Activity That Involves a Trial Run of a Product

question 39

Multiple Choice

The activity that involves a trial run of a product in a typical segment of the market before proceeding to a national launch is referred to as:

• A) Test marketing
• B) Experimentation
• C) Segmentation
• D) Positioning

---

Definitions:

Held-To-Maturity Securities

Held-to-maturity securities are financial assets purchased with the intent and ability to hold them until a specified maturity date, typically including certain kinds of bonds.

Fair Market Value

An estimate of the market value of a property, assuming that both buyer and seller are knowledgeable, willing, and under no pressure to transact.

Interest Revenue

Income earned from lending money or depositing funds into interest-bearing accounts.

Unrealized Gain

A profit that exists on paper resulting from an investment that has not yet been sold for cash.