What Is a Service

question 33

Multiple Choice

What is a service?

• A) A possible event that could cause harm or loss, or make it more difficult to achieve objectives
• B) A means of enabling value co-creation by facilitating outcomes that customers want to achieve, without the customer having to manage specific costs and risks
• C) A tangible or intangible deliverable of an activity
• D) Joint activities performed by a service provider and a service consumer to ensure continual value co-creation based on agreed and available service offerings

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Definitions:

Purchase Task

The activities and decision-making processes involved in buying a product or service.

External Search

An information gathering process from outside sources before making a purchase decision.

Wrong Purchase Decision

A situation where a consumer regrets their buying choice, often due to misinformation, impulse buying, or unmet expectations.

Frequent Purchase

The repeated buying of goods or services on a regular basis, often indicative of customer loyalty or habitual behavior.