What Should a Sales Professional Use to Ensure a Clear

question 45

Multiple Choice

What should a sales professional use to ensure a clear understanding of the top priorities of an organization during a business outcome selling?

• A) A technology gap analysis of the organization's infrastructure.
• B) The list of CSFs and KPIs of the organization.
• C) The analysis of the consumption model that the customer is looking to implement.
• D) A study of the impact that the current state of technology has on the business.

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Definitions:

Market Segments

Subsets of a market made up of consumers or organizations with similar attributes who are expected to respond similarly to marketing strategies.

Strategic Marketing Process

A structured method for developing, implementing, and assessing marketing tactics to accomplish business goals.

Tactical Marketing Process

A targeted approach focusing on actions and strategies to achieve short-term marketing goals.

Situational Analysis

An assessment of an organization's current situation, identifying strengths, weaknesses, opportunities, and threats to aid in strategic planning.