You Created a Display Ad to Promote Your Brand

question 45

Multiple Choice

You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task? Each correct answer represents a complete solution. Choose all that apply.

• A) Track Website traffic trends
• B) Compare costs to leads
• C) Lookat mouseover and interaction rate
• D) Use conversion tracking

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Definitions:

Realized

Pertaining to gains or losses that have occurred and have been completed through the sale or other disposition of an asset.

Realizable

Pertaining to assets, it refers to the amount of money that can be received from their sale or disposal under normal circumstances.

Percentage-of-Completion

An accounting method typically used in long-term contracts, recognizing revenues and expenses in proportion to the work completed during the period.

Installment

A method of paying for goods or services or the repayment of a loan in parts, typically on a monthly basis, over a period of time.