All Other Things Being Equal, If You've Set a Maximum

question 146

Multiple Choice

All other things being equal, if you've set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click?

• A) $1
• B) $1.01
• C) $0.50
• D) $0.51

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Definitions:

Consumer Touchpoints

A marketer’s product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.

Purchase Decision Process

The stages consumers go through before, during, and after making a purchase, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.

Situational Influences

External factors that can affect consumer behavior and decision-making processes at specific moments in time.