Google Makes Many Recommendations for Google AdWords Users for Direct

question 80

Multiple Choice

Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

• A) If you want to include video overlays ads, you must use cost-per-click bidding.
• B) If you want to be included in Google Content Network, you must use cost-per-click bidding.
• C) If you are creating a display ad, you must use cost-per-click bidding.
• D) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

---

Definitions:

Shares Outstanding

The total number of a company's shares that are currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers and insiders.

Par Value

The face value of a bond or stock as stated by the issuing company, which does not necessarily reflect market value.

Stock Split

A corporate action where a company divides its existing shares into multiple shares to boost the liquidity of the shares, although the overall value of ownership remains the same.

Liquidating Dividend

A return of capital to shareholders, usually during the dissolution of a company, exceeding the original investment amount.