You Are a Google AdWords Consultant for Several Clients and You

question 122

Multiple Choice

You are a Google AdWords consultant for several clients and you want to introduce them to advertising on YouTube. One of your clients is skeptical of advertising on YouTube and they would like to know several reasons why they should invest in YouTube. Which one of the following is a valid statement about YouTube that would appeal to your client?

• A) YouTube advertising costs less than Google AdWords.
• B) YouTube users watch close to 1 million videos per day.
• C) People perform so many searches on YouTube that it is the second largest search engine in the world.
• D) Google AdWords captures the history of what users have watched so advertisers can target to videos their audience prefers.

---

Definitions:

Antitrust Risks

The risks associated with violating laws designed to promote competition and prevent monopolies.

Vertical Integration

The combination of two or more stages of production or distribution managed by a single company to increase control and reduce costs along the supply chain.

Horizontal Integration

A business growth strategy through acquiring or merging with competitors in the same industry at the same stage of production.

Horizontal Contracts

Agreements or cooperations between businesses that operate at the same level in the supply chain, often for mutual benefit or to reduce competition.