Jeffrey Has an Online Store That Caters to Collectors of Antique

question 56

Multiple Choice

Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

• A) Use the Google Content Network for niche placements.
• B) Use Google AdWords with hundreds of comic-book based keywords.
• C) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
• D) Use Google AdWords for search marketing.

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Definitions:

Individualism

Giving priority to one’s own goals over group goals and defining one’s identity in terms of personal attributes rather than group identifications.

Service-learning Programs

Learning experiences that combine significant service to the community with educational content and reflective exercises to enhance the educational outcome, encourage social responsibility, and bolster community ties.

Peer Approval

The positive regard or acceptance received from one's peers, often acting as a strong motivator for behavior in social contexts.

School Absenteeism

The habit or practice of being absent from school without a valid reason, which can significantly impact a student's academic performance.