You Are Managing a Google AdWords Campaign for a Company

question 115

Multiple Choice

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue? Each correct answer represents a complete solution. Choose two.

• A) Evaluate performance of campaign regularly.
• B) Verify that your conversion code is set up correctly.
• C) Increase bidding for successful sites.
• D) Check the ad creative and the landing page to make sure they are well matched.

---

Definitions:

Gain or Loss

The difference in value from when an asset is purchased to when it is sold, determining whether a transaction has resulted in a profit or loss.

Classification

In the context of finance and business, classification refers to the categorization or grouping of items, assets, or transactions based on certain criteria or characteristics, often for reporting, analysis, or regulatory compliance.

Inherited Property

Property one receives from a deceased person's estate, subject to specific tax rules and basis determinations.

Inventory

Goods and materials a business holds for the ultimate goal of resale or production.