Which Formula Does Google Use to Rank Keyword-Targeted Ads on Google

question 114

Multiple Choice

Which formula does Google use to rank keyword-targeted ads on Google search?

• A) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
• B) Maximum cost-per-click (CPC) bid only
• C) Maximum cost-per-click (CPC) bid x Quality Score
• D) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score

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Definitions:

Simple Event

In probability, a single outcome of an experiment or a situation where there is no combination of outcomes involved.

Event

An occurrence or outcome in a statistical experiment or study that can be distinctly identified.

Probability

A measure of the likelihood that an event will occur, often quantified as a number between 0 and 1.

Relative Frequency

The ratio of the number of times a value occurs compared to the total number of observations.