A Best Practice for Optimizing Ad Text Is To

question 106

Multiple Choice

A best practice for optimizing ad text is to:

• A) Ensure the ad text is general enough to apply to an entire site.
• B) Include keywords from landing page Meta tags.
• C) Test multiple variations in each ad group.
• D) Use all capital letters to promote visibility.

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Definitions:

Social-cognitive Interaction

The process by which individual cognitive processes are influenced by social context and interactions.

Nature-nurture Theory

A theoretical framework that debates whether human behavior and traits are predetermined by genetics (nature) or influenced by environment and upbringing (nurture).

Heritability

A measure in genetics that indicates how much of the variation in a particular trait within a population can be attributed to genetic differences among individuals in that population.

Reciprocal Determinism

A concept in psychology proposed by Albert Bandura, suggesting that a person's behavior is influenced by personal factors, the environment, and the behavior itself, all of which interact with each other.