Ad's Performance Over the Past Three Weeks

question 12

Multiple Choice

ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube. What metric will Jen want to create a report for?

• A) Clickthrough rate
• B) Conversions
• C) Play rate
• D) Clicks

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Definitions:

Price Floor

A minimum price buyers are required to pay for a good or service; a form of price control.

Excise Tax

A tax on the sale or consumption of specific goods or services, such as tobacco, alcohol, and gasoline, often levied by the government at the point of manufacture or sale.

SUVs

SUVs, or Sport Utility Vehicles, are a type of vehicle that combines elements of road-going passenger cars with features from off-road vehicles, like higher ground clearance.

Excise Tax

A tax levied on specific goods, services, or transactions, such as alcohol, tobacco, and gasoline, often intended to discourage their use or generate revenue.