You Are Starting a New Campaign with the Goals of Achieving

question 24

Multiple Choice

You are starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

• A) It can help limit your costs and exposure while profitability is achieved.
• B) It can help aim for a desired average position during testing.
• C) It can help direct traffic to different landing pages to discover which performs best.
• D) It can help limit exposure to only the geographical areas you support.

---

Definitions:

Accounts Receivable

Money owed to a business by its customers for goods or services that have been delivered but not yet paid for.

Temporal Method

A technique used in foreign currency translation that uses exchange rates based on the timing of the original transaction.

Remeasuring

The process of adjusting financial statements to reflect fair values or changes in exchange rates, often used in foreign currency translation and in fair value accounting.

Financial Statements

Reports that provide an overview of a company's financial condition, including the balance sheet, income statement, and cash flow statement.