If the Cost-Per-Thousand Impressions (CPM) Option Is Not Available for a Campaign

question 23

Multiple Choice

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

• A) Has used CPM pricing before.
• B) Is only opted into Google search and the Search Network.
• C) Only opted into the Google Display Network.
• D) Has never used CPM pricing before.