Data for Your Client Shows That More Estimated Total Conversions

question 35

Multiple Choice

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

• A) Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices.
• B) Use target search page location to help get your client's ads to the top of mobile search page results.
• C) Set a mobile bid adjustment to increase bids for searches on mobile devices.
• D) Set a mobile bid adjustment to decrease bids for searches on computers and tablets.

---

Definitions:

Floating Rate

An interest rate that is allowed to move up and down with the rest of the market or along with an index.

Fixed Rate

Fixed rate refers to an interest rate that remains constant over the duration of a loan or deposit, not subject to change with market fluctuations.

Swap Contract

An agreement between two parties to exchange sequences of cash flows for a set period of time according to predetermined terms.

Forward Contract

An agreement customized for two individuals to either buy or sell a particular asset at a price decided upon for a future date.