On the Display Network, All Keywords Are Considered Broad Match

question 126

Multiple Choice

On the Display Network, all keywords are considered broad match only. This means that you don't need to:

• A) include plurals, misspellings, and other variants of your keywords.
• B) include negative keywords to refine your placement.
• C) include location targeting to narrow the reach of your ads.
• D) manage your keyword performance at the ad group level.

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Definitions:

Incentive

A reward or benefit that motivates or encourages a specific action or behavior.

Tradable Pollution Permits

A market-based approach to controlling pollution by allocating permits that allow the holder to emit a certain amount of pollution, which can be traded among companies.

Emissions

The act of releasing substances, especially pollutants, into the atmosphere or environment.

Government

An organized system that establishes and enforces rules and institutions to govern a community, region, or country.