Data for Your Client Shows That More Estimated Total Conversions

question 35

Multiple Choice

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

• A) Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices.
• B) Use target search page location to help get your client's ads to the top of mobile search page results.
• C) Set a mobile bid adjustment to increase bids for searches on mobile devices.
• D) Set a mobile bid adjustment to decrease bids for searches on computers and tablets.

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Definitions:

Market Development Strategy

A business strategy that involves expanding the potential market through new users or new uses for a product.

Unrelated Products

Products that belong to different markets or sectors, showing no direct connection or use relation.

New Customers

Individuals or entities that have never purchased from or engaged with a brand or business before.

Existing Products

Products that are currently available in the market, developed and sold by companies.