You Have Created Four Ads for Your Business

question 8

Multiple Choice

You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

• A) The ads are shown in rotation.
• B) The ads are shown in the order in which they were created.
• C) The ads are shown based on performance.
• D) The ads are shown in alphabetical order.

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Definitions:

CIO's Salary

The compensation package awarded to a Chief Information Officer, reflecting responsibilities in overseeing an organization's technology strategy.

SaaS

Software as a Service; a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over the internet.

PaaS

Platform as a Service, a cloud computing model that provides customers with a platform allowing them to develop, run, and manage applications without the complexity of building and maintaining the infrastructure typically associated with developing and launching an app.

Small and Medium Businesses

Enterprises which, due to their size, have different IT requirements—and face different IT challenges—than do large enterprises, and whose IT resources (usually budget and staff) are often limited.