Which Flexible Bid Strategy Might Help Improve the Chances That

question 85

Multiple Choice

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

• A) Target return on ad spend (ROAS)
• B) Target outranking share
• C) Target search page location
• D) Target cost-per-acquisition (CPA)

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Definitions:

Progressive

A tax system where the tax rate increases as the taxable amount increases, often aimed at achieving a more equitable distribution of income.

Proportional

A relationship where two quantities increase or decrease at the same rate, maintaining a constant ratio.

Regressive

Refers to a tax system where the tax rate decreases as the taxable amount increases, often placing a higher burden on lower-income earners.

Tax Incidence

The analysis of the effect of a particular tax on the distribution of economic welfare among entities, determining who ultimately bears the cost of the tax.