Gary Is Creating a New Google AdWords for His Company

question 97

Multiple Choice

Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online. He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?

• A) There are too many characters in the headline.
• B) There's no problem with this ad headline.
• C) The hyphen in the ad isn't allowed.
• D) Gary can't use initial caps in the headline

---

Definitions:

Borda Count

A voting method in which voters rank options or candidates and points are assigned based on position in the ranking, determining the winner by total points.

Voting Method

A voting method is a systematic procedure for aggregating individual preferences or votes to arrive at a collective decision or to select a winner among several options.

Screening

The process of evaluating the characteristics of people or things for the purpose of identifying those with a particular set of qualities or at risk of having certain problems.

Prior Knowledge

The information and understanding that an individual already possesses before learning new information or encountering a new experience.