Which of the Following Is Incorrect About AdWords Cross-Device Conversions

question 59

Multiple Choice

Which of the following is incorrect about AdWords cross-device conversions?

• A) Cross-device conversions help advertisers understand the device that received the last ad click before the conversion
• B) Cross-device conversions do not track from desktop to mobile conversions, it only tracks mobile to desktop conversions
• C) Cross-device conversions help advertisers track conversions that couldn't be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct

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Definitions:

Shortsightedness Effect

A situation where decision-makers prioritize immediate benefits over long-term gains, potentially leading to suboptimal outcomes.

Public Goods

Goods for which rivalry among consumers is absent and exclusion of nonpaying customers is difficult.

Federal Government

The national government of a federal country, which shares sovereignty with the sub-national governments (such as states or provinces) and usually has powers specifically delegated to it by a constitution.

Production Costs

The total expenses incurred in the manufacture of a product, including raw materials, labor, and overheads.