When Should an Advertiser Use an App Extension Instead of an App

question 60

Multiple Choice

When should an advertiser use an app extension instead of an app promotion ad?

• A) With keywords intended to drive app download, but still give the option to visit the mobile website
• B) With keywords intended to direct users to the mobile website, but still give the option to download the app
• C) To re-engage with users who have already downloaded the app
• D) To run your ad on both Search and Display

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Definitions:

Integration

The process of uniting or combining different groups, especially racially segregated groups, into a single society or organization.

Politically Disenfranchised

Refers to individuals or groups who are deprived of the right to vote or participate in political activities.

Federal Government

The national government of a federal country, which holds the central political authority, distinct from regional or state governments within the same country.

Business Contract

A legally binding agreement between two or more parties that outlines the terms and conditions of business transactions.