Target Cost-Per-Acquisition (CPA), Which Factors in Auction-Time Signals Including Device

question 52

Multiple Choice

Target cost-per-acquisition (CPA) , which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

• A) Search inventory to help advertisers reach their desired cost-per-install goal
• B) Search and display inventory to help advertisers reach their desired cost-per-install goal
• C) Search and display inventory to help advertisers reach their desired cost-per-impression goal
• D) Search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal

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Definitions:

Reckless

A disregard for safety or consequences, characterized by acting without thinking about the risks or potential harm.

Associative Network

A theory in cognitive psychology describing how ideas, memories, and concepts are interconnected through associations in the human brain.

Chronically Accessible Schemas

Schemas that are easily brought to mind because they are personally important and used frequently.

Buying a Muffin Script

This term is not acknowledged within the realms of scholarly or professional environments.